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The Power of PR for Small Businesses

by Penny Joyner-Platt | Aug 19, 2022 | PR

We all know that any business, no matter the size, thrives from great publicity and a strong reputation. Building a brand is no mean feat. It demands so much of the business owner to nurture an audience that will ultimately turn into sales. This is where public...

Am I Mad… Setting Up My Own Business?

by Penny Joyner-Platt | Mar 25, 2022 | PR

Starting your own business as a Mum of 2 boys under 3, after being made redundant and living through a pandemic… am I mad? As I launch my new business, The Plattform I thought it would be great to take a few steps back and explain the journey that got me here. Why for...

Creating the Brand for The Plattform

by Penny Joyner-Platt | Mar 15, 2022 | Brand Development

Choosing the person to create your brand is as important as choosing the person to buy your first house or going on a first date. This is your baby, a passion project (however you refer to it). It means so much to you but you know nothing about what you are going to...