Starting a business is rarely a straightforward path. Building a business during a global pandemic while raising two young sons—Freddie, now 5, and Oliver, now 3—was a challenge I could never have anticipated but one I knew would lead to a place where I could make a meaningful impact.

When I founded The Plattform, I understood that the road ahead would be difficult and, at times, lonely. The isolation brought by COVID-19 amplified that feeling. Yet, amid those trying times, something remarkable happened: I discovered a community of clients who shared the same passion and drive that fuelled me. These were business owners and brand builders who needed more than just traditional PR support. They sought comprehensive business guidance—a partner who could help them scale up at any stage of their journey.

From strategic planning to hands-on coaching, The Plattform evolved to meet these needs. I worked closely with businesses not only to craft compelling narratives and effective marketing strategies but also to provide insights and training on scaling up operations. For clients who had smaller budgets or wanted to gain skills themselves, I offered coaching that empowered them to take control of their growth journey.

Every decision I made during those early days of the pandemic was with my clients in mind. I listened, adapted, and built The Plattform to be what I knew they needed: a business partner who could guide them across all aspects of their operations. Whether it meant devising a comprehensive PR campaign, streamlining internal processes, or mentoring them on best practices to scale, The Plattform was there as an extension of their team.

Through late nights, balancing the needs of Freddie and Oliver, and moments of doubt, I found joy in creating a business model that was deeply personal and grounded in genuine care. These past few years have been the most rewarding of my career. The Plattform isn’t just a PR agency; it’s a business that is dedicated to supporting entrepreneurs through personalised services and practical guidance, no matter the stage they’re at or the size of their business.

My clients know that when they work with The Plattform, they’re not just signing up for a service—they’re gaining a partner who will stand by them, celebrate their wins, and navigate challenges alongside them. Whether through full-scale business support or coaching tailored to their individual needs, I take pride in being there for every client.

This personal approach, born from navigating the uncertainties of COVID-19 and balancing parenthood with entrepreneurship, has shaped The Plattform into what it is today. It’s this commitment to genuine, all-encompassing support that continues to drive me and ensure that each client receives the tools, insights, and encouragement they need to succeed.

If my story resonates with you, I’d love to hear yours. Whether you’re just starting out or ready to scale up, let’s explore how we can navigate your business journey together.

Pen x