Hello,

I’m Penny Joyner-Platt, founder of The Plattform. With years of experience on the newsroom floor, in the media, and on the agency side, I know firsthand how to create impactful PR strategies that help businesses stand out. My passion is helping companies like yours cut through the noise and achieve measurable success.

The start of the year is a time of opportunity. While the media landscape in January may feel crowded with “New Year, New You” narratives, the key to standing out lies in finding your unique story and delivering it with precision. Let’s craft your strategy to make your mark in Q1 2025.

Standing Out in January

Everyone’s talking about resolutions—so how do you find a fresh angle? Think about:

• What sets your business apart
• Your customers’ success stories
• Innovations in your industry
• Expert predictions and advice
• Unique transformation stories

Building a Q1 PR Calendar

Plan ahead to align with seasonal trends and key moments:

• January: New Year themes, business planning, health and wellness
• February: Valentine’s Day, self-care, business growth stories
• March: Spring refresh, International Women’s Day, end-of-financial-year planning

Securing Media Coverage Early

The media loves fresh, forward-looking stories in the New Year. Consider pitching:

• Industry predictions for 2025
• Success stories from 2024
• Expert commentary on trends or innovations
• Data-driven insights
• Creative solutions to common resolutions

Are you ready to level up your PR? Let’s collaborate to make your voice heard. At The Plattform, I provide expert PR retainers, coaching, and mentoring to help businesses of all sizes grow their visibility and impact.